PR
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Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo: An Integrated Sociolinguistics Approach (Bog, Hardback, Engelsk)This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions.
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Political Branding Strategies: Campaigning and Governing in Australian Politics (Bog, Hardback, Engelsk)Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands... Læs mere
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North American Perspectives on the Development of Public Relations: Other Voices (Bog, Hardback, Engelsk)The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and... Læs mere
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The Psychology of Customer Care: A Revolutionary Approach (Bog, Hardback, Engelsk)This book breaks new ground on customer care. Critical time care factors for industries as diverse as banks, airlines, hotels, supermarkets, are defined together with many tips on how to steal a march on competitors by this revolutionary and practical approach to customer care.
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Persuasive Message Design (Bog, Hardback, Engelsk)This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. It is ideal for social science researchers and practitioners who design campaigns and interventions to promote behavior change.
Levering: Kan forudbestilles (Forventes d. 20-03-2026) -
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Fashion Advertising and Public Relations: A Historical and Sociological Perspective (Bog, Hardback, Engelsk)Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising and public relations in... Læs mere
Levering: Kan forudbestilles (Forventes d. 31-03-2026) -
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Sociopolitical Advocacy and the Role of Public Relations: Theoretical Developments and Emerging Perspectives on Corporate Social Advocacy and Related Constructs (Bog, Hardback, Engelsk)This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication. It will appeal to advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.
Levering: Kan forudbestilles (Forventes d. 20-02-2026) -
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Food and Sustainability: Communication, PR, and the Culture of Responsibility (Bog, Hardback, Engelsk)Understanding how food is communicated through media and campaigns is key to shaping sustainable food practices. Food and... Læs mere
Levering: Kan forudbestilles (Forventes d. 16-02-2026) -
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Persuasion in Your Life (Bog, Hardback, Engelsk)Levering: Kan forudbestilles (Forventes d. 26-03-2026) -
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Language in Business, Language at Work (Bog, Hardback, Engelsk)Levering: Kan forudbestilles (Forventes d. 12-11-2026) -
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Public Relations in Times of Dissensus: Narratives, Artifacts, and the Challenges of Meaning (Bog, Hardback, Engelsk)Public relations are entering an era marked by increasing societal dissensus, where shared narratives are... Læs mere
Levering: Kan forudbestilles (Forventes d. 16-04-2026) -
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Saving Face in Business: Managing Cross-Cultural Interactions (Bog, Hardback, Engelsk)This book explains the subtle maneuvers of what researchers call “facework” and demonstrates the vital role it plays in the success or failure of cross-cultural interactions.
Levering: Skaffevare (forvent 14 - 30 hverdage)
