PR
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Corporate Diversity Communication Strategy: An Insight into American MNCs’ Online Communities and Social Media Engagement (Bog, Hardback, Engelsk)By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings.
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Trade Wins or Trade Wars: The Perceptions and Knowledge in the Free Trade Debate (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Lead Community Fundraising: Successfully Connecting People Digitally (Bog, Hardback, Engelsk)In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.This book highlights universal fundraising opportunities.
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Development of Integrated Reporting in the SME Sector: Case Studies from European Countries (Bog, Hardback, Engelsk)This book examines on an international basis how small and medium-sized enterprises (SMEs) cope with the changing economic and social challenges, which are also reflected in financial and non-financial reporting.
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Managing Organizational Crisis and Brand Trauma (Bog, Hardback, Engelsk)This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.
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The Discourse of Business Meetings: Agency and Power in Financial Organizations (Bog, Hardback, Engelsk)This distinctive book will shed light into the influence of language on the actions and relationships of managers and... Læs mere
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Public Relations Capitalism: Promotional Culture, Publics and Commercial Democracy (Bog, Hardback, Engelsk)This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role.
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Narrative Organizations: Making Companies Future Proof by Working With Stories (Bog, Hardback, Engelsk)This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective.
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Engaging Employees through Strategic Communication: Skills, Strategies, and Tactics (Bog, Hardback, Engelsk)The second edition covers best practices in industry and practical theory and features case studies sourced from leading... Læs mere
Levering: Kan forudbestilles (Forventes d. 12-03-2026) -
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Public Relations and Death (Bog, Hardback, Engelsk)This volume for the first time examines the intricate and often obscured interplay between death and public relations across historical periods and within contemporary... Læs mere
Levering: Kan forudbestilles (Forventes d. 29-12-2025) -
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Media Today: Mass Communication in a Converging World (Bog, Hardback, Engelsk)This ninth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes... Læs mere
Levering: Kan forudbestilles (Forventes d. 10-04-2026) -
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Social Media: How to Engage, Share, and Connect (Bog, Hardback, Engelsk)Empowering students to apply proven strategies in the ever-changing social media landscape, Luttrell’s practical textbook presents frameworks for successful... Læs mere
Levering: Print on Demand (forvent 14 - 30 hverdage)
