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Bemærk: Kan leveres før jul.
Bemærk: Kan leveres før jul.
Reveals tips for preparing effective presentations and shows how to combine those tips with technologies for better visuals. This book... Læs mere
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Professional Communication is an essential resource for anyone interested in understanding and navigating the multifaceted, complex and... Læs mere
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For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals how the emotional connection athletes create—memories that last decades beyond their final performances—represents vastly untapped commercial potential.
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This book introduces corporate racial responsibility (CRR) theory. Scholars and practitioners in public relations, corporate communication, corporate... Læs mere
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This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.
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Offering insights into the integration of digital tools and AI in PR, the book explores the evolution of gender dynamics in leadership, the role of PR in addressing socio-environmental crises and stakeholder engagement.
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
This book offers a comprehensive overview of corporate reputation, aiming to enhance understanding, management processes, and measurement methods associated with this crucial concept.
Bemærk: Kan ikke leveres før jul.
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume... Læs mere
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?This book presents an ethical framework which evaluates the legitimacy of the practice of ghostwriting.