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This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and... Læs mere
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The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique... Læs mere
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This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool... Læs mere
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This book focuses on these small scale, non-metropolitan events (i.e. rural, regional and peri-urban) to explore the complex relationships... Læs mere
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This book brings together scholars from diverse areas to address the nature of the co-creation process and how the elements of the co-creation process interact in... Læs mere
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This book brings together new research and theories from around the world and across sociology, leisure studies, politics and cultural studies to develop a new critical pedagogy and critical theory of events.
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This book challenges the reader to reach beyond the established modes of thinking about events by placing these phenomena against a backdrop of much wider, critical discourse.
Bemærk: Kan ikke leveres før jul.
This book for the first time theoretically and empirically explores the relations between events and attractions to offer new thinking of the role... Læs mere
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Post-Disaster and Post-Conflict Tourism: Toward a New Management Approach explores the research and suggests new approaches with... Læs mere
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This volume, Financial Decision-Making in the Foodservice Industry: Economic Costs and Benefits,fills that gap and focuses on cost-benefit analysis, decision-making, behavioral finance, economic theories, and their application in foodservice and restaurant industry.
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This book cuts through the jargon and complicated formulae to focus on the key concepts in sports economics, introducing the fundamentals in a concise and engaging... Læs mere
Bemærk: Kan ikke leveres før jul.
This book cuts through the jargon and complicated formulae to focus on the key concepts in sports economics, introducing the fundamentals in a concise and engaging... Læs mere