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Advertising (Engelsk)A new title in the Routledge Major Works series, Critical Concepts in Media and Cultural Studies, this is a four-volume collection of cutting-edge and canonical scholarship in advertising... Læs mere
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Corpus Linguistics and the Analysis of Sociolinguistic Change: Language Variety and Ideology in Advertising (Bog, Hardback, Engelsk)This book demonstrates how particular styles and varieties of language are chosen and... Læs mere
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Housework and Housewives in American Advertising: Married to the Mop (Bog, Paperback / softback, Engelsk)An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably... Læs mere
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Advertising in the Age of Persuasion: Building Brand America 1941–1961 (Bog, Paperback / softback, Engelsk)Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise.
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Doing Semiotics: A Research Guide for Marketers at the Edge of Culture (Bog, Hardback, Engelsk)Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow... Læs mere
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Material Noise: Reading Theory as Artist's Book (Bog, Hardback, Engelsk)An argument that theoretical works can signify through their materiality-their "noise," or such nonsemantic elements as typography-as well as their semantic content.
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Kids and Branding in a Digital World (Bog, Paperback / softback, Engelsk)How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .
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Advertising as Culture (Bog, Paperback / softback, Engelsk)Penned by contributors from a range of disciplines, including art history, sociology, and media and cultural studies, this title explores such topics as the conceptual relationship... Læs mere
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Advertising Empire: Race and Visual Culture in Imperial Germany (Bog, Hardback, Engelsk)Tracing commercial imagery across different products and media, this title shows how and why the 'African native' had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee.
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Lights, Camera, Madison Avenue: The Golden Age of Advertising (Bog, Paperback / softback, Engelsk)Presents an inside look at the production of 20th century television commercials. It begins with a review of advertising's beginnings in the late 19th century and describes its development through the 1960s and early 1970s.
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The Story So Far: What We Know About the Business of Digital Journalism (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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American Showman: Samuel "Roxy" Rothafel and the Birth of the Entertainment Industry, 1908–1935 (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage)
