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In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods... Læs mere
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Examines how corporate television ads from the last fifteen years have organized predominant images, tropes and narrative representations of a world in transition. This volume... Læs mere
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Advertising functions as an omnipresent discursive form, publicly assembling and circulating the predominant tropes of our era. This title examines how corporate television ads... Læs mere
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This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization.
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This is the first cultural history of M·A·C Cosmetics and charts the originally Canadian company’s philanthropy around HIV/AIDS... Læs mere
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Using firsthand interviews, archival documents, and visual analysis, Superfluous Women explores the intersections between art, protest, and feminism in today’s Ukraine.
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The increased use of digital politics by citizens, groups, and governments over the last 25 years carried the promise of transforming the way politics... Læs mere
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An exploration of the multitude of land promotions and types of advertising that attracted more than 175,000 settlers to... Læs mere
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Using the Lone Ranger as a case study, this book investigates the transmedia licensing, merchandizing, and brand management of iconic characters from the 1930s through the era of media conglomeration and convergence.
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@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity.
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Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging... Læs mere
Bemærk: Kan ikke leveres før jul.
Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging... Læs mere