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Medievidenskab: reklame og samfund
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Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding (Bog, Paperback / softback, Engelsk)In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods... Læs mere
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Landscapes of Capital (Bog, Hardback, Engelsk)Examines how corporate television ads from the last fifteen years have organized predominant images, tropes and narrative representations of a world in transition. This volume... Læs mere
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Landscapes of Capital (Bog, Paperback / softback, Engelsk)Advertising functions as an omnipresent discursive form, publicly assembling and circulating the predominant tropes of our era. This title examines how corporate television ads... Læs mere
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Advertising and Consumer Culture in China (Bog, Hardback, Engelsk)This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization.
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VIVA MAC: AIDS, Fashion, and the Philanthropic Practices of MAC Cosmetics (Bog, Paperback / softback, Engelsk)This is the first cultural history of M·A·C Cosmetics and charts the originally Canadian company’s philanthropy around HIV/AIDS... Læs mere
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Superfluous Women: Art, Feminism, and Revolution in Twenty-First-Century Ukraine (Bog, Hardback, Engelsk)Using firsthand interviews, archival documents, and visual analysis, Superfluous Women explores the intersections between art, protest, and feminism in today’s Ukraine.
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Digital Politics in Canada: Promises and Realities (Bog, Paperback / softback, Engelsk)The increased use of digital politics by citizens, groups, and governments over the last 25 years carried the promise of transforming the way politics... Læs mere
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Land of Bright Promise: Advertising the Texas Panhandle and South Plains, 1870-1917 (Bog, Paperback / softback, Engelsk)An exploration of the multitude of land promotions and types of advertising that attracted more than 175,000 settlers to... Læs mere
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Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing (Bog, Paperback / softback, Engelsk)Using the Lone Ranger as a case study, this book investigates the transmedia licensing, merchandizing, and brand management of iconic characters from the 1930s through the era of media conglomeration and convergence.
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Creativity and Advertising: Affect, Events and Process (Bog, Paperback / softback, Engelsk)@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity.
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Advertising: Its Business, Culture and Careers (Bog, Hardback, Engelsk)Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging... Læs mere
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Advertising: Its Business, Culture and Careers (Bog, Paperback / softback, Engelsk)Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage)
