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Medievidenskab: reklame og samfund
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Equality in the City: Imaginaries of the Smart Future (Bog, Hardback, Engelsk)Interdisciplinary collection exploring cities and urban spaces in the context of technological and digital innovation. An approachable discussion of... Læs mere
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The Routledge Companion to Advertising and Promotional Culture (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Following the publication of Offline Matters: The Less-Digital Guide to Creative Work come the first two decks of the Offline... Læs mere
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Profit Margins: The American Silent Cinema and the Marginalization of Advertising (Bog, Hardback, Engelsk)An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.
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Explorations in Critical Studies of Advertising (Bog, Hardback, Engelsk)This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising.
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Environmental Advertising in China and the USA: The desire to go green (Bog, Paperback / softback, Engelsk)Situated at the intersection of environmental communication and psychoanalytic theory, this book offers a cross-cultural comparison of green advertising in China and the US.
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Foreign Languages in Advertising: Linguistic and Marketing Perspectives (Bog, Paperback / softback, Engelsk)Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA).
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Music, Movies, Meanings, and Markets: Cinemajazzamatazz (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Advertising and Cultural Politics in Global Times (Bog, Hardback, Engelsk)Traces transgressive convergences between cultural politics and global advertising media. This book examines advertising as a 'technology of signs'... Læs mere
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Kinderculture: The Corporate Construction of Childhood (Bog, Paperback / softback, Engelsk)In this eye-opening book, editor Shirley R. Steinberg reveals the profound impact that our purchasing-obsessed culture has on our children and argues that the experience of childhood has been reshaped into something that is prefabricated.
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Music, Movies, Meanings, and Markets: Cinemajazzamatazz (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Creativity and Advertising: Affect, Events and Process (Bog, Hardback, Engelsk)@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity.
Levering: Skaffevare (forvent 14 - 30 hverdage)
