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Medievidenskab: reklame og samfund
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media (Bog, Paperback / softback, Engelsk)This book explores the current state of knowledge on how electronic word-of-mouth (eWOM) can help or hurt brands. A... Læs mere
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Advertising and Cultural Politics in Global Times (Bog, Paperback / softback, Engelsk)Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. By... Læs mere
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Advertising and Multilingual Repertoires: from Linguistic Resources to Patterns of Response (Bog, Paperback / softback, Engelsk)Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnections between advertising and multilingualism from an applied linguistic perspective.
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Global Advertising Practice in a Borderless World (Bog, Paperback / softback, Engelsk)Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream... Læs mere
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Explorations in Critical Studies of Advertising (Bog, Paperback / softback, Engelsk)This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising.
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Environmental Advertising in China and the USA: The desire to go green (Bog, Hardback, Engelsk)Situated at the intersection of environmental communication and psychoanalytic theory, this book offers a cross-cultural comparison of green advertising in China and the US.
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Advertising in Developing and Emerging Countries: The Economic, Political and Social Context (Bog, Hardback, Engelsk)A study that offers an analysis of advertising in developing and emerging economies as they join the global... Læs mere
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Media, Persuasion and Propaganda (Bog, Hardback, Engelsk)Using case studies and exercises, this innovative study guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images.
Levering: Print on Demand (forvent 14 - 30 hverdage) -
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Advertising and Violence: Concepts and Perspectives (Bog, Hardback, Engelsk)Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book... Læs mere
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Advertising and Violence: Concepts and Perspectives (Bog, Paperback / softback, Engelsk)Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book... Læs mere
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Globalisation and Advertising in Emerging Economies: Brazil, Russia, India and China (Bog, Paperback / softback, Engelsk)Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world.... Læs mere
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Advertising and Multilingual Repertoires: from Linguistic Resources to Patterns of Response (Bog, Hardback, Engelsk)Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnections between advertising and multilingualism from an applied linguistic perspective.
Levering: Skaffevare (forvent 14 - 30 hverdage)
