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PRIS84,- krLevering: Straks (Leveres på e-mail)Radio Mercur: Pirater i æteren - del 3: Reklamer fra Radio Mercur (Lydbog, zip_mp3, Dansk)"Radio Mercur: Pirater i æteren - del 3" med reklamer fra Radio Mercur Lydbogen er del 3 i en serie på i alt 4, der handler om de danske... Læs mere
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PRIS90,- krLevering: Straks (Leveres på e-mail)Reklame - Kultur (Ebog, pdf, Dansk)Antologien handler om, hvordan reklamen til stadighed finder nye veje, når den taler til vores forestillinger, ønsker og behov. Reklamen er kulturens refleksion - reklamen søger at give os... Læs mere
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Housework and Housewives in American Advertising: Married to the Mop (Bog, Hardback, Engelsk)An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably... Læs mere
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Advertising in the Age of Persuasion: Building Brand America 1941–1961 (Bog, Hardback, Engelsk)Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise.
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Consuming Reality: The Commercialization of Factual Entertainment (Bog, Hardback, Engelsk)Engaging in a comprehensive examination of reality TV's advertising and promotional strategies, as well as the commodification of viewers, Consuming Reality dissects the unique and startling relation between mediation and consumption.
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Food Advertising: Nature, Impact and Regulation (Bog, Hardback, Engelsk)This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of... Læs mere
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Foreign Languages in Advertising: Linguistic and Marketing Perspectives (Bog, Hardback, Engelsk)Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA).
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Market Driven Political Advertising: Social, Digital and Mobile Marketing (Bog, Hardback, Engelsk)Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world.
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Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats (Bog, Hardback, Engelsk)This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize advertising and distinguish it from other media content in the digital age.
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Films that Sell: Moving Pictures and Advertising (Bog, Paperback / softback, Engelsk)The first overview of the moving image in advertising, this far-reaching and innovative new text brings together an international ensemble of leading... Læs mere
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Epica Book 33: Creative Communications (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
Bemærk: Kan ikke leveres før jul.
Fashionable Childhood: Children in Advertising (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage)
