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Discover the strategies behind luxury brands, including how they position themselves as truly elite products or services, who their customers are and how they retain them, and what the future holds
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A nostalgic, trivia-filled history presented through the actual programs and commercials of the 1950s. In addition to two extensively detailed... Læs mere
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Understand how to transform your advertising to improve consumer trust that enables you to drive impactful results from your campaigns.
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Understand how to transform your advertising to improve consumer trust that enables you to drive impactful results from your campaigns.
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Den mangeårige direktør for reklamebureauernes brancheforening, DRB, Børge O. Madsen, skrev i 1998 bogen med titlen Det var bare reklame, der omhandlede 25 års historie om den klassiske... Læs mere
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This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.
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Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and... Læs mere
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This book uncovers the genre mixing of the Victorian era's mass media, and argues that authors like Charles Dickens, Elizabeth Gaskell and George Augustus Sala had to reckon with the commercial needs of print and of narrative fiction.
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The book presents six articles written at intervals of about a decade between 1960 and 2020, all of which relate to the problem... Læs mere