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Building Corporate Identity, Image and Reputation in the Digital Era

(Bog, Paperback / softback, Engelsk)
Building Corporate Identity, Image and Reputation in the Digital Era
Forlag: Taylor & Francis Ltd

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Beskrivelse

Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 09-01-2023
Første udgivelsesår 2023
Serie Routledge Studies in Marketing
Illustrationer 38 Tables, black and white; 31 Line drawings, black and white; 9 Halftones, black and white; 40 Illustrations, black and white
Fagredaktør T C (Middlesex University London Melewar, Charles (Middlesex Business School Dennis, Pantea Foroudi
Originalsprog United Kingdom
Sideantal 554
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 554 pages, 38 Tables, black and white; 31 Line drawings, black and white; 9 Halftones, black and whi
Mål 234 x 156
ISBN-13 / EAN-13 9780367531249