Consumer Culture in Transition: Aesthetic Consumption in China's New Middle Class (Bog, Hardback, Engelsk)

Consumer Culture in Transition: Aesthetic Consumption in China's New Middle Class

(Bog, Hardback, Engelsk)
Forfattere: Xi (Tsinghua University Liu, Guilin (Tsinghua University Liu, Gaoxiang (Tsinghua University Xu



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Forventes på lager: 12-12-2025

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Beskrivelse

This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers’ decision-making.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Xi (Tsinghua University Liu, Guilin (Tsinghua University Liu, Gaoxiang (Tsinghua University Xu
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 12-12-2025
Første udgivelsesår 2025
Serie Routledge Studies in Marketing
Illustrationer 3 Line drawings, black and white; 3 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 178
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 178 pages, 3 Line drawings, black and white; 3 Illustrations, black and white
Mål 234 x 156
ISBN-13 / EAN-13 9781032594347