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  7. Corporate Heritage Marketing: Using the Past as a Strategic Asset

Corporate Heritage Marketing: Using the Past as a Strategic Asset

(Bog, Paperback / softback, Engelsk)
Forfattere: Angelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano
Corporate Heritage Marketing: Using the Past as a Strategic Asset
Forlag: Taylor & Francis Ltd

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Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Angelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 31-05-2021
Første udgivelsesår 2021
Serie Routledge Studies in Marketing
Illustrationer 2 Line drawings, black and white; 2 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 98
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 98 pages, 2 Line drawings, black and white; 2 Illustrations, black and white
Mål 154 x 234 x 22
ISBN-13 / EAN-13 9780367764999