Crisis Response Advertising: Insights and Implications from COVID-19 (Bog, Hardback, Engelsk)
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Crisis Response Advertising: Insights and Implications from COVID-19

(Bog, Hardback, Engelsk)
Forfatter: Frauke (University of Nebraska-Lincoln Hachtmann
Crisis Response Advertising: Insights and Implications from COVID-19
Forlag: Taylor & Francis Ltd

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This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.

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Forlag Taylor & Francis Ltd
Forfatter Frauke (University of Nebraska-Lincoln Hachtmann
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 31-07-2023
Første udgivelsesår 2023
Illustrationer 9 Tables, black and white; 1 Line drawings, black and white; 1 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 204
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 204 pages, 9 Tables, black and white; 1 Line drawings, black and white; 1 Illustrations, black and w
Mål 229 x 152
ISBN-13 / EAN-13 9781032328126