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Digital Consumer Behavior

(Bog, Hardback, Engelsk)
Forfattere: Jagdish N. Sheth, Varsha Jain
Forlag: Taylor & Francis Ltd

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Beskrivelse

This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Jagdish N. Sheth, Varsha Jain
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 24-02-2026
Første udgivelsesår 2026
Illustrationer 17 Tables, black and white; 33 Line drawings, black and white; 33 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 246
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 246 pages, 17 Tables, black and white; 33 Line drawings, black and white; 33 Illustrations, black an
Mål 246 x 174
ISBN-13 / EAN-13 9781032573700