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Forventes på lager: 09-02-2026
This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners.
| Forlag | Taylor & Francis Ltd |
| Forfattere | Erik (Inland Norway University of Applied Sciences Haugom, Per Kristian Alnes |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 2 ed |
| Udgivelsesdato | 09-02-2026 |
| Første udgivelsesår | 2026 |
| Serie | Mastering Business Analytics |
| Illustrationer | 67 Tables, black and white; 73 Line drawings, black and white; 95 Halftones, black and white; 168 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 310 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 310 pages, 67 Tables, black and white; 73 Line drawings, black and white; 95 Halftones, black and wh |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9781032989778 |