Al Ries Forfatter
Visning: Type : Alle | Sprog : Alle | Format : Paperback / softback
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The 22 Immutable Laws Of Marketing (Bog, Paperback / softback, Engelsk)Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.
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Positioning: The Battle for Your Mind (Bog, Paperback / softback, Engelsk)Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a... Læs mere
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Marketing Warfare (Bog, Paperback / softback, Engelsk)You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield.
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The 22 Immutable Laws Of Branding (Bog, Paperback / softback, Engelsk)Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with... Læs mere
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand (Bog, Paperback / softback, Engelsk)Two marketing experts present a comprehensive guide to building a product into a recognized and respected... Læs mere
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