Al Ries Forfatter
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The 22 Immutable Laws Of Marketing (Bog, Paperback / softback, Engelsk)
Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.
Levering: 6 - 9 hverdage -
Positioning: The Battle for Your Mind (Bog, Paperback / softback, Engelsk)
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a... Læs mere
Levering: 6 - 9 hverdage -
Marketing Warfare (Bog, Paperback / softback, Engelsk)
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield.
Levering: 6 - 9 hverdage -
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands (Bog, Paperback / softback, Engelsk)
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance... Læs mere
Status: Skaffevare (forvent 3 - 8 uger) -
Positioning: The Battle for Your Mind, 20th Anniversary Edition (Bog, Hardback, Engelsk)
This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done.
Levering: 6 - 9 hverdage -
The 22 Immutable Laws Of Branding (Bog, Paperback / softback, Engelsk)
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with... Læs mere
Levering: 6 - 9 hverdage
