Art (Nova Southeastern University Weinstein Forfatter
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Superior Customer Value: Finding and Keeping Customers in the Now Economy (Bog, Hardback, Engelsk)
This title is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service,... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Lifestyle Market Segmentation (Bog, Hardback, Engelsk)
Based upon the author's 30 years of marketing and teaching experience, this book aims to explain the process of market segmentation and its applications. This text goes... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Handbook of Niche Marketing: Principles and Practice (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage)
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Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage)
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Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications (Bog, Hardback, Engelsk)
First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).
Levering: Skaffevare (forvent 14 - 30 hverdage)
