G. Foxall Forfatter
Visning: Type : Alle | Sprog : Engelsk | Format : Paperback / softback Der vises kun varer på engelsk
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Explaining Consumer Choice (Bog, Paperback / softback, Engelsk)
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Marketing Psychology: The Paradigm in the Wings (Bog, Paperback / softback, Engelsk)
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.
Levering: Skaffevare (forvent 14 - 30 hverdage)
