Martin Lindstrom Forfatter
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Small data: De små spor der afslører store trends (Bog, Indbundet, Dansk)
Brandingeksperten Martin Lindstrom, den moderne marketings Sherlock Holmes, har et blik for de detaljer, vi andre ikke bemærker. Han zoomer ind i... Læs mere
Levering: 2 - 5 hverdageNedsat pris! -
Buyology: How Everything We Believe About Why We Buy is Wrong (Bog, Paperback / softback, Engelsk)
Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.
Levering: 6 - 9 hverdage -
Brand Sense: Sensory Secrets Behind the Stuff We Buy (Bog, Paperback / softback, Engelsk)
From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
The Ministry Of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS (Bog, Hardback, Engelsk)
WALL STREET JOURNAL Bestseller A humorous, yet practical five-step guide to ridding ourselvesand our companiesof commonplace, bureaucratic bottlenecks that plague every office around the world.
Levering: 6 - 9 hverdage
