Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.
Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.
Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations.... Læs mere