Philip Kotler Forfatter
Visning: Type : Alle | Sprog : Alle | Format : Paperback / softback
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Winning At Innovation: The A-to-F Model (Bog, Paperback / softback, Engelsk)Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at... Læs mere
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Kotler On Marketing (Bog, Paperback / softback, Engelsk)The long-awaited, state-of-the-art guide to marketing strategies and tactics - from the world's foremost authority on the subject.
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Principles of Marketing (Bog, Paperback / softback, Engelsk)Enhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and... Læs mere
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A Framework for Marketing Management, A, Global Edition: European Edition (Bog, Paperback / softback, Engelsk)Levering: 6 - 9 hverdage -
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Democracy in Decline: Rebuilding its Future (Bog, Paperback / softback, Engelsk)An examination by the 'father of modern marketing' into how well a long cherished product (democracy) is satisfying the needs of its consumers (citizens), bringing conversation and solutions on how we can all do our bit to bring about positive change.
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Marketing for Hospitality and Tourism, Global Edition (Bog, Paperback / softback, Engelsk)Levering: 6 - 9 hverdage -
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B2B Brand Management (Bog, Paperback / softback, Engelsk)As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start... Læs mere
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Principles of Marketing, Global Edition (Bog, Paperback / softback, Engelsk)Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th... Læs mere
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Marketing Management (Bog, Paperback / softback, Engelsk)The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and... Læs mere
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A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation (Bog, Paperback / softback, Engelsk)According to a recent McKinsey & Co. global survey, 95% of surveyed CEOs believe that 'society has... Læs mere
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Transformational Sales: Making a Difference with Strategic Customers (Bog, Paperback / softback, Engelsk)?Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers.
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