Philip Kotler Forfatter
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B2B Brand Management (Bog, Paperback / softback, Engelsk)
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start... Læs mere
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Onlife Fashion: 10 rules for the future of high-end fashion (Bog, Paperback / softback, Engelsk)
The purpose of this book is to analyze the fashion market with particular focus on "high-end" to provide entrepreneurs, professionals, workers... Læs mere
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Principles of Marketing, Global Edition (Bog, Paperback / softback, Engelsk)
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th... Læs mere
Levering: 6 - 9 hverdage -
An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-Human Marketing Effectively (Bog, Hardback, Engelsk)
The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when... Læs mere
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A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation (Bog, Paperback / softback, Engelsk)
According to a recent McKinsey & Co. global survey, 95% of surveyed CEOs believe that 'society has... Læs mere
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Marketing Management -- Global Edition (Bog, Paperback / softback, Engelsk)Levering: 6 - 9 hverdage
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Transformational Sales: Making a Difference with Strategic Customers (Bog, Paperback / softback, Engelsk)
?Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers.
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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Bog, Paperback / softback, Engelsk)
This book provides practitioners with a basic understanding of strategy and the process of strategic... Læs mere
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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Bog, Paperback / softback, Engelsk)
Having read this book: You will have a basic understanding of strategy and the process of strategic... Læs mere
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H2H-Marketing – von Menschen fur Menschen: Marketing mit mehr Verantwortung und Nachhaltigkeit – Konzeption und Umsetzung (Bog, Hardback, Tysk)
Dieses Buch zeigt, warum sich Marketing zu einem nachhaltigeren und verantwortungsvollen Handeln weiterentwickeln muss und wie das professionell gelingen kann.
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Principles of Marketing, An Asian Perspective (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage)
