Rajagopal Forfatter
-
Competitive Branding Strategies: Managing Performance in Emerging Markets (Bog, Hardback, Engelsk)
Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making (Bog, Hardback, Engelsk)
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness (Bog, Hardback, Engelsk)
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business... Læs mere
Levering: 6 - 9 hverdage -
Decisions in International Trade and Logistics: Corporate Diplomacy, Strategies, and Operations (Bog, Hardback, Engelsk)
This book is a comprehensive exploration of decision-making in the realm of international trade and logistics operations.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Business Dynamics in North America: Analysis of Spatial and Temporal Trade Patterns (Bog, Hardback, Engelsk)
This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage)
-
Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives (Bog, Hardback, Engelsk)
Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Transgenerational Marketing: Evolution, Expansion, and Experience (Bog, Hardback, Engelsk)
This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets (Bog, Hardback, Engelsk)
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Artificial Intelligence and Entrepreneurship: Enhancing Competitiveness and Innovation in Emerging Markets (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage)
