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Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional... Læs mere
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The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied... Læs mere
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The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business... Læs mere
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This book is a comprehensive exploration of decision-making in the realm of international trade and logistics operations.
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This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America.
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Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers.
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This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.
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Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.