The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts.
The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts.
The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion... Læs mere
The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion... Læs mere