Bemærk: Kan ikke leveres før jul.
Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.
Bemærk: Kan leveres før jul.
This prestigious textbook introduces ideas, skills and models to help students understanding how creative... Læs mere
Bemærk: Kan ikke leveres før jul.
This concise textbook provides an overview of the theory and practice of creative problem solving from a management perspective. The book... Læs mere
Bemærk: Kan ikke leveres før jul.
Fully updated to include case studies from a range of industry sectors, the 2nd edition is a concise, thorough and enlightening textbook that demonstrates how organizations can take advantage of ‘strategic windows’ to improve their positions.
Bemærk: Kan ikke leveres før jul.
This prestigious textbook introduces ideas, skills and models to help students understanding how creative... Læs mere
Bemærk: Kan ikke leveres før jul.
Fully updated to include case studies from a range of industry sectors, the 2nd edition is a concise, thorough and enlightening textbook that demonstrates how organizations can take advantage of ‘strategic windows’ to improve their positions.
Bemærk: Kan ikke leveres før jul.
Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.
Bemærk: Kan ikke leveres før jul.
This concise textbook provides an overview of the theory and practice of creative problem solving from a management perspective. The book... Læs mere