Absolute Essentials of Strategic Marketing (Bog, Paperback / softback, Engelsk) af Tony (University of Chester Proctor

Absolute Essentials of Strategic Marketing

(Bog, Paperback / softback, Engelsk)

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Beskrivelse

Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Tony (University of Chester Proctor
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 31-05-2023
Første udgivelsesår 2023
Serie Absolute Essentials of Business and Economics
Illustrationer 8 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 126
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 126 pages, 8 Illustrations, black and white
Mål 139 x 216 x 11
ISBN-13 / EAN-13 9780367524753