Grasp the complexities of the modern supply chain and pinpoint opportunities for growth in the digital age with this essential guide to supply chain transformation.
Use this practical book to identify how AI can be used to drive productivity, performance and innovation in the workforce.
Learn how to analyse key business data and create new marketing opportunities. with this textbook for undergraduate students
Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.
Develop AI solutions that create real business value with this guide to leading a successful enterprise AI program.
Learn the theory and practice of social media marketing and social media management success with this textbook.
Develop a comprehensive understanding of innovation management through a combination of theoretical insights, practical tools and real-world examples with textbook for upper-level undergraduate, postgraduate and MBA students.
Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
Learn what it takes to be a true business disruptor with this inside story from the founder of the award-winning brand Childs Farm.
Understand the key issues and trends impacting the travel industry, including overtourism, globalization, dark heritage tourism, wellness tourism and hospitality, and the future of metaverse travel, in this practitioner-informed textbook.
Learn how you can adopt a realistic and strategic approach to sustainability in order to prioritize organizational success and sustainable change.
Plan and deliver effective change communication that enables you to successfully guide an organization through any type of change whilst keeping employees informed, involved and inspired.