Learn how to utilize emerging technologies and innovations to enhance marketing strategies and tactics with this textbook for upper-level undergraduate studies.
Understand how brands can thrive by tapping into changing consumer behaviours, creating places for community and brand fandoms to flourish and connecting the digital and physical customer experiences.
Integrate advanced technologies and sustainable practices with this essential guide to embracing digitalization as a tool for sustainable growth.
Develop your market research skills with this straightforward guide to the best practices in user research methods. Utilize market research tools and methods effectively to obtain reliable results.
Understand how to embrace and embed artificial intelligence into your public relations and communications practice and strategy with this how-to guide.
Gain essential HR skills for career development with this practical book to measuring and increasing HR's role in employee engagement and wellbeing.
Gain essential HR skills to kickstart your career with this practical book to navigating all aspects of employee relations.
Gain essential HR skills to kickstart your career with this practical book to navigating talent acquisition, onboarding and the candidate experience to support your organization's talent strategies.
Learn how to manage the risks and opportunities of agentic AI with this practical guide to ensuring the safe and beneficial developments of advanced AI systems.
Gain essential HR skills to kickstart your career with this practical book to excel in people analytics.
Gain essential HR skills to kickstart your career with this practical book to navigating all areas of the people profession.
Discover the insights and strategies that will help you improve your confidence, communication and creativity in every moment of your professional career.