Boost sales, increase brand recognition and create engaging shopper experiences with this practical guide to applying semiotic insights to both online and in-store retail.
Maximize the success of your social media marketing by creating a complete strategy that is integrated throughout your organization and built around engaging content and measurable campaigns.
Attract and engage the attention of today's fickle consumer by understanding the shopper brain and adapting your strategies to focus on consumer needs, priorities and context.
Understand the theory and practice of all aspects of international HRM with this textbook which covers cross-cultural HRM, comparative HRM and international HRM.
Learn how you can scale your business through 12 assignments that will make it leaner, more agile and more resilient.
Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry leader to help marketers in their everyday practice.
Understand how you can successfully reposition high street retail and the shopping mall in response to changing consumer needs and issues around health, wellness, social distancing and the impact of online commerce.
Based on scenarios and conversations from CEOs, business leaders and senior executives from world leading companies, Words That Work give leaders the playbook for successful communications.
Use a data-driven approach to successfully design, change and manage organizations to achieve competitive advantage.
Develop the skills of an effective and agile change manager and deliver long-term, sustainable change with the second edition of this practical guide.
Understand how to apply Agile and Lean methodologies to learning and development activity to develop your employees at speed and outperform the competition.
Build your business from start-up to scale-up and beyond with this guide for tech ventures on how financial management can be used to get ahead.