Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.
Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.
How to Pass the UK's National Firefighter Selection Process complies with the... Læs mere
The Reward Management Toolkit provides practical guidance on the steps required to develop and implement reward innovations and to manage key reward practices, including: bonus schemes, pay reviews and evaluating rewards.
Design, implement and assess mentoring schemes in any organization to aid succession planning and talent development.
It provides a broad range of L&D techniques. Anyone responsible for managing, designing and delivering training will be able to use the book to find new inspiration, gain better understanding of certain tools/models, get examples of best practice and find further advice.
International Human Resource Development is the ideal handbook for all professional trainers and provides core information needed by all professional students of this subject.
Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership is a practical workbook which takes the reader through the... Læs mere
A compelling and revealing account of what can happen when world-famous family businesses fall out. Family Wars draws lessons from... Læs mere
Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal... Læs mere
How the City Really Works is a comprehensive guide to how London's financial markets operate. It offers... Læs mere
Test Your IQ contains 400 IQ test questions written and compiled by IQ-test experts, complete with a guide to assessing individual performance which will help to improve vocabulary and develop powers of calculation and logical reasoning.