Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.
Formulate the best strategy for incentives and recognition, and implement reward schemes effectively with this well-researched and practical top-level guide.
Apply best practice in PR and communication to local government or public services with this practical and accessible text covering the issues related to both internal and external communication.
Gain a complete understanding of the core concepts, frameworks and strategies of enterprise risk management with this comprehensive text for students and risk professionals.
Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook.
Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook.
Develop a brand building strategy to deliver short and long-term growth for your business and maximize the effectiveness of your marketing spend.
Discover the strategies and expert insights that will build your sustainability skillset and arm you with everything you need to make a meaningful impact.
Discover the strategies and expert insights that will build your sustainability skillset and arm you with everything you need to make a meaningful impact.
Learn how the UK's investment and financial markets work and take control of your finances with this clear and practical guide to understanding investing.
Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyse, optimize and measure the tangible results of your digital campaigns.
Gain a thorough understanding of the key aspects of hiring and developing a workforce with this bestselling textbook.