Frameworks for Market Strategy: European Edition (Bog, Paperback / softback, Engelsk) af Noel (Columbia Business School Capon
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Frameworks for Market Strategy: European Edition

(Bog, Paperback / softback, Engelsk)
Forfattere: Noel (Columbia Business School Capon, Frank (Rotterdam School of Management Go
Frameworks for Market Strategy: European Edition
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book helps students understand how to develop and implement a marketing strategy and how to manage the marketing process. The book provides a solid foundation in marketing management, both for future marketers, and for senior executives.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Noel (Columbia Business School Capon, Frank (Rotterdam School of Management Go
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 13-12-2016
Første udgivelsesår 2016
Illustrationer 58 Tables, black and white; 72 Line drawings, black and white; 72 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 592
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 592 pages, 58 Tables, black and white; 72 Line drawings, black and white; 72 Illustrations, black an
Mål 177 x 245 x 41
ISBN-13 / EAN-13 9781138889194