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Forventes på lager: 27-12-2016
This book helps students understand how to develop and implement a marketing strategy and how to manage the marketing process. The book provides a solid foundation in marketing management, both for future marketers, and for senior executives.
| Forlag | Taylor & Francis Ltd |
| Forfattere | Noel (Columbia Business School Capon, Frank (Rotterdam School of Management Go |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 27-12-2016 |
| Første udgivelsesår | 2016 |
| Illustrationer | 58 Tables, black and white; 72 Line drawings, black and white; 72 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 632 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 632 pages, 58 Tables, black and white; 72 Line drawings, black and white; 72 Illustrations, black an |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9781138889187 |