Herd: How to Change Mass Behaviour by Harnessing Our True Nature

(Bog, Hardback, Engelsk)

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Beskrivelse

Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical, controversial and significant theory of consumer behavior in a generation.

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfatter Mark (Brighton Earls
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 26-01-2007
Første udgivelsesår 2007
Originalsprog United States
Sideantal 368
Indbinding Hardback
Forlag John Wiley & Sons Inc
Sideoplysninger 368 pages
Mål 237 x 161 x 25
ISBN-13 / EAN-13 9780470060360