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Market Assessment with OR Applications

(Bog, Hardback, Engelsk)
Forfatter: Kent Lenci
Market Assessment with OR Applications
Forlag: Taylor & Francis Ltd

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Markedsundersøgelser Operationsanalyse Produktdesign Salgsledelse og markedsføringsledelse
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Beskrivelse

This book will provide a platform to academicians, practitioners, and researchers to understand marketing management concepts from an OR perspective. This book will help to improve decision making, prediction procedures, and the management of resources more efficiently.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Kent Lenci
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 09-12-2019
Første udgivelsesår 2019
Serie Mathematical Engineering, Manufacturing, and Management Sciences
Illustrationer 2 Tables, black and white; 15 Line drawings, black and white; 1 Halftones, black and white; 16 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 108
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 108 pages, 2 Tables, black and white; 15 Line drawings, black and white; 1 Halftones, black and whit
Mål 162 x 241 x 13
ISBN-13 / EAN-13 9780367226923