Nostalgic Branding in the Toy Industry
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032998008
- Se flere detaljer ▼
Forventes på lager: 20-07-2026
Formater og udgaver
Beskrivelse
This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.
Læsernes anmeldelser (0)
Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfattere | Kamil Lubinski, Magdalena Grebosz-Krawczyk |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 20-07-2026 |
| Første udgivelsesår | 2026 |
| Serie | Routledge Focus on Business and Management |
| Illustrationer | 24 Tables, black and white; 10 Line drawings, black and white; 10 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 134 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 134 pages, 24 Tables, black and white; 10 Line drawings, black and white; 10 Illustrations, black an |
| Mål | 216 x 138 |
| ISBN-13 / EAN-13 | 9781032998008 |