Public Relations, Branding and Authenticity: Brand Communications in the Digital Age (Bog, Paperback / softback, Engelsk)
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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age

(Bog, Paperback / softback, Engelsk)
Forfatter: Sian (University of Swansear) Rees
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age
Forlag: Taylor & Francis Ltd

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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Sian (University of Swansear) Rees
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-09-2021
Første udgivelsesår 2021
Serie Routledge New Directions in PR & Communication Research
Illustrationer 1 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 196
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 196 pages, 1 Illustrations, black and white
Mål 143 x 236 x 27
ISBN-13 / EAN-13 9781032175188