Public Relations, Branding and Authenticity: Brand Communications in the Digital Age (Bog, Hardback, Engelsk)
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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age

(Bog, Hardback, Engelsk)
Forfatter: Sian (University of Swansear) Rees
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age
Forlag: Taylor & Francis Ltd

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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Sian (University of Swansear) Rees
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 05-02-2020
Første udgivelsesår 2020
Serie Routledge New Directions in PR & Communication Research
Illustrationer 1 Line drawings, black and white; 1 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 186
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 186 pages, 1 Line drawings, black and white; 1 Illustrations, black and white
Mål 224 x 242 x 12
ISBN-13 / EAN-13 9780367077655