Qualitative Research in Marketing and Management: Doing Interpretive Research Projects
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032557809
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Beskrivelse
This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.
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| Forlag | Taylor & Francis Ltd |
| Forfatter | Chris (Royal Holloway Hackley |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 3 ed |
| Udgivelsesdato | 17-12-2024 |
| Første udgivelsesår | 2024 |
| Illustrationer | 2 Tables, black and white; 34 Line drawings, black and white; 34 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 304 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 304 pages, 2 Tables, black and white; 34 Line drawings, black and white; 34 Illustrations, black and |
| Mål | 153 x 235 x 22 |
| ISBN-13 / EAN-13 | 9781032557809 |