Service Management and Marketing Principles: Competing in the Service Economy (Bog, Paperback / softback, Engelsk)
  1. Forside
  2. Bøger
  3. Engelske bøger
  4. Salgsledelse og markedsføringsledelse
  5. Serviceindustri og turisme
  6. Serviceerhverv
  7. Regionale studier
  8. Salg og marketing
  9. Service Management and Marketing Principles: Competing in the...

Service Management and Marketing Principles: Competing in the Service Economy

(Bog, Paperback / softback, Engelsk)
Forfattere: Jay Kandampully, David J. (University of Queensland Solnet
Service Management and Marketing Principles: Competing in the Service Economy
Forlag: Taylor & Francis Ltd

Bemærk: Kan leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Beskrivelse

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Jay Kandampully, David J. (University of Queensland Solnet
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 07-06-2024
Første udgivelsesår 2024
Illustrationer 8 Tables, black and white; 22 Halftones, black and white; 22 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 234
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 234 pages, 8 Tables, black and white; 22 Halftones, black and white; 22 Illustrations, black and whi
Mål 231 x 155 x 16
ISBN-13 / EAN-13 9781032749655