Service Management and Marketing Principles: Competing in the Service Economy (Bog, Hardback, Engelsk) af Jay Kandampully
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Service Management and Marketing Principles: Competing in the Service Economy

(Bog, Hardback, Engelsk)
Forfattere: Jay Kandampully, David J. (University of Queensland Solnet
Service Management and Marketing Principles: Competing in the Service Economy
Forlag: Taylor & Francis Ltd

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This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.

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Forlag Taylor & Francis Ltd
Forfattere Jay Kandampully, David J. (University of Queensland Solnet
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 07-06-2024
Første udgivelsesår 2024
Illustrationer 8 Tables, black and white; 22 Halftones, black and white; 22 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 234
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 234 pages, 8 Tables, black and white; 22 Halftones, black and white; 22 Illustrations, black and whi
Mål 234 x 156
ISBN-13 / EAN-13 9781032603704