Social Media, Organizational Identity and Public Relations: The Challenge of Authenti... (Bog, Paperback / softback, Engelsk)

Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity

(Bog, Paperback / softback, Engelsk)

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Beskrivelse

This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Amy (Mount Saint Vincent University Thurlow
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-09-2020
Første udgivelsesår 2020
Serie Routledge New Directions in PR & Communication Research
Originalsprog United Kingdom
Sideantal 132
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 132 pages
Mål 155 x 232 x 11
ISBN-13 / EAN-13 9780367665036