Social Media, Organizational Identity and Public Relations: The Challenge of Authenti... (Bog, Hardback, Engelsk)

Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity

(Bog, Hardback, Engelsk)

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Beskrivelse

This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Amy (Mount Saint Vincent University Thurlow
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 05-11-2018
Første udgivelsesår 2018
Serie Routledge New Directions in PR & Communication Research
Illustrationer 1 Line drawings, black and white
Originalsprog United Kingdom
Sideantal 140
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 140 pages, 1 Line drawings, black and white
Mål 161 x 241 x 15
ISBN-13 / EAN-13 9781138064324