Strategic Brand Management and Development: Creating and Marketing Successful Brands (Bog, Hardback, Engelsk)
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Strategic Brand Management and Development: Creating and Marketing Successful Brands

(Bog, Hardback, Engelsk)
Forfatter: Sotiris T. (University of Exeter Lalaounis
Strategic Brand Management and Development: Creating and Marketing Successful Brands
Forlag: Taylor & Francis Ltd

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This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Sotiris T. (University of Exeter Lalaounis
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 31-12-2020
Første udgivelsesår 2020
Illustrationer 18 Tables, black and white; 58 Line drawings, black and white; 48 Halftones, black and white; 106 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 344
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 344 pages, 18 Tables, black and white; 58 Line drawings, black and white; 48 Halftones, black and wh
Mål 246 x 174
ISBN-13 / EAN-13 9780367338749