Strategic Customer Management: Integrating Relationship Marketing and CRM (Bog, Paperback / softback, Engelsk)
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Strategic Customer Management: Integrating Relationship Marketing and CRM

(Bog, Paperback / softback, Engelsk)
Forfattere: Adrian (Professor Payne, Pennie (Professor Frow
Strategic Customer Management: Integrating Relationship Marketing and CRM
Forlag: Cambridge University Press

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The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice.

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Alle detaljer

Forlag Cambridge University Press
Forfattere Adrian (Professor Payne, Pennie (Professor Frow
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 28-03-2013
Første udgivelsesår 2013
Illustrationer 4 Tables, black and white; 91 Halftones, unspecified; 67 Line drawings, unspecified
Originalsprog United Kingdom
Sideantal 542
Indbinding Paperback / softback
Forlag Cambridge University Press
Sideoplysninger 542 pages, 4 Tables, black and white; 91 Halftones, unspecified; 67 Line drawings, unspecified
Mål 246 x 189 x 25
ISBN-13 / EAN-13 9781107649224