Strategic Customer Management: Integrating Relationship Marketing and CRM (Bog, Hardback, Engelsk) af Adrian (Professor Payne
  1. Forside
  2. Bøger
  3. Engelske bøger
  4. Kundeservice
  5. Salg og marketing
  6. Strategic Customer Management: Integrating Relationship...

Strategic Customer Management: Integrating Relationship Marketing and CRM

(Bog, Hardback, Engelsk)
Forfattere: Adrian (Professor Payne, Pennie (Professor Frow
Strategic Customer Management: Integrating Relationship Marketing and CRM
Forlag: Cambridge University Press

Bemærk: Kan ikke leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Kundeservice Salg og marketing
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Cambridge University Press
Forfattere Adrian (Professor Payne, Pennie (Professor Frow
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 28-03-2013
Første udgivelsesår 2013
Illustrationer 4 Tables, black and white; 91 Halftones, unspecified; 67 Line drawings, unspecified
Originalsprog United Kingdom
Sideantal 542
Indbinding Hardback
Forlag Cambridge University Press
Sideoplysninger 542 pages, 4 Tables, black and white; 91 Halftones, unspecified; 67 Line drawings, unspecified
Mål 252 x 193 x 28
ISBN-13 / EAN-13 9781107014961