Strategic Integrated Marketing Communications (Bog, Paperback / softback, Engelsk) af Larry (Larry Percy Consulting Percy
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Strategic Integrated Marketing Communications

(Bog, Paperback / softback, Engelsk)
Forfatter: Larry (Larry Percy Consulting Percy
Strategic Integrated Marketing Communications
Forlag: Taylor & Francis Ltd

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This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Larry (Larry Percy Consulting Percy
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 4 ed
Udgivelsesdato 03-03-2023
Første udgivelsesår 2023
Illustrationer 38 Tables, black and white; 27 Line drawings, black and white; 22 Halftones, black and white; 49 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 304
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 304 pages, 38 Tables, black and white; 27 Line drawings, black and white; 22 Halftones, black and wh
Mål 246 x 175 x 22
ISBN-13 / EAN-13 9780367770624