Strategic Pharmaceutical Marketing Management in Growth Markets
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032321646
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Formater og udgaver
Beskrivelse
India is the largest provider of generic drugs globally. Indian pharmaceutical sector supplies over 50% of global demand for various vaccines and thus, holds an important position in global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfatter | Mithun (Hegde & Hegde Pharmaceutica LLP Nandy |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 09-05-2023 |
| Første udgivelsesår | 2023 |
| Illustrationer | 28 Tables, black and white; 21 Line drawings, black and white; 10 Halftones, black and white; 31 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 268 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 268 pages, 28 Tables, black and white; 21 Line drawings, black and white; 10 Halftones, black and wh |
| Mål | 153 x 234 x 21 |
| ISBN-13 / EAN-13 | 9781032321646 |